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Writer's pictureIsabella Hong

Google Shares Dip 13% Due to Executive Mishap: Tech Giant Reels from Brad's Blunder

Updated: Feb 20, 2023

Alphabet suffered a staggering $100 billion loss in market value on 8 February 2023, following the release of a promotional video featuring its new chatbot, Brad. Unfortunately, the video contained false information, causing widespread concerns about the ability of Alphabet to keep pace with its rival, Microsoft. The situation led to a significant drop in market value for the parent company.


Is the end near for Alphabet's reign?


Let's take a look...


Business Model

Google's business model is primarily centered around online advertising. The company earns revenue through the display of advertisements on its search engine and other websites, as well as through its AdSense program, which allows other websites to display Google ads. Additionally, Google also generates revenue from its cloud computing services, as well as from its hardware offerings such as Pixel smartphones and Chromebook laptops. The company's overarching goal is to connect users with the information and products they are searching for as quickly and effectively as possible, and to monetize that connection through advertising and other means.



Despite a decline in Google's online advertisement revenue compared to the previous quarter in 2021, the company's total revenue remains robust, thanks to the diversification of its offerings. The tech industry faced significant challenges in 2022, making Google's strong performance all the more impressive.


Comparative advantage

Google's competitive advantage is primarily based on its vast network effects and high barriers to entry. Google's search engine has become a staple of the internet, with billions of users relying on it every day. This has allowed Google to build a large and sustainable source of revenue, and its dominance in the search engine market has made it difficult for new competitors to emerge.

Additionally, Google's investments in artificial intelligence and machine learning have given it a technological advantage that is difficult for others to match. These factors, combined with Google's strong brand and financial resources, help to create a wide economic moat that protects its business and ensures its continued success.


Historical financial Health

Alphabet boasts a remarkable financial track record, showcasing its dominance in the tech industry.



  • Revenue and Earning: Consistent High Growth

  • Debt Level: Low Long Term Debt

  • Return on Equity: Consistently High

  • Cashflow: Positive

* Keep in mind that past performance does not guarantee future results.


What do I think?

In my opinion, AI represents the future of technology and has the potential to revolutionize our way of life. Refusing to embrace this system could lead to being left behind. The key to thriving in the future is to acknowledge the significance of AI and integrate it into our daily routines, so as to become proficient in its use.


OpenAI's (ChatGPT) arrival on the scene marked a milestone in AI development, but it's just the tip of the iceberg. As we enter 2023, we can expect the AI market to be flooded with new opportunities. The competition in the AI space will be determined by companies who not only invest in cutting-edge technology but also embody a forward-thinking and innovative culture.

I have faith that competition drives progress and development in the world. Microsoft may pose a challenge to Alphabet, but it won't be the end of Alphabet. Alphabet, a leader in technology with a well-established reputation as the largest search engine globally, is unmatched in terms of growth and success by any other company at present.


Alphabet's failure to impress has led to its recent underperformance - a timely reminder that even the largest and most successful companies must continuously evolve to stay ahead in the game. The wake-up call is an opportunity for Alphabet to reassess and reignite its drive for progress and development.




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Disclaimer: This is just my personal opinion, and should not be taken as financial advice. It's important to always do your own research before making any investment decisions.

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